SAP C/4HANA – Customer Experience Suite (CX Suite)

SAP C/4HANA – Customer Experience Suite (CX Suite)

Integrating CRM with ERP to power-up your customer engagements

A fourth-generation CRM designed to engage the rapidly evolving consumer

Innovation is not just resulting in the introduction of new products and services but is also changing the way business is done. New business models are emerging and evolving fast. What is needed is a comprehensive suite that integrates the backend processes with the frontline seamlessly so that at each level/department there is a ‘Customer first’ orientation. The SAP C/4 HANA is a fourth-generation, in-memory suite that brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, commerce and beyond.

Product Overview

See SAP C/4HANA – Customer Experience Suite (CX Suite) in action

Watch this short video to learn more about the SAP C/4HANA – Customer Experience Suite (CX Suite) and how it can help you run your business better.

Key Benefits


Service Orientation

Every business is in service business, even though it is marketing products. With products becoming commoditized fast, the user experience is playing a key role of being a product differentiator. SAP C/4HANA is geared to deliver customized user experiences at every stage of the consumer’s journey — while selecting, buying, consuming, and support/add-on services.


Relationships – Built to Last

Move beyond automating transactions or managing processes with SAP C/4HANA. The Fourth-
generation CRM is about creating a series of great experiences, for the users, which are genuine
and inspire trust. Customers control the data — how it’s used, sold, or marketed.


Institutionalizing Customer Orientation

SAP C/4HANA tightly integrates with your other enterprise systems, breaking down the silos.
Creating strong linkages between departments and facilitating a freer flow of information – up
as well as down stream. With such a set up employees across every department feel
empowered. This also facilitates creation of simpler, personal, and more helpful connections
with customers. Each and every employee is involved in realizing the corporate vision and goals.


Crashes TTM – Time to Market

SAP C/4 HANA speeds up you product development, your solutions are able to hit the market in
record times. This is possible because of the CRM’s in-memory architecture that leverages
of SAP Cloud Platform. The customer experience software provides rich microservices for
extension and integration.

Key Features

The focus has changed from managing sales to gaining productivity & ROI. The modular applications have been developed for easier adoption of best-of-breed functionality with the ROI and scalability of a suite. SAP C/4HANA incorporates the best and the latest SAP solutions viz. Hybris, Gigya and Callidus Cloud to cover consumer data, marketing, commerce, sales and customer services. The CRM deploys machine learning and AI to manage field service technicians. SAP C/4HANA ties its back-end financial software to front-office to redefine customer relationship management resulting in tighter integration of all key functions (operating on legacy ERP - non-SAP or SAP) for superior delivery.

SAP Marketing Cloud

  • Consumer and Customer Profiling
  • Segments, Campaigns and Customer Journeys
  • Customer Identity Management
  • Lead Management and Nurturing
  • Marketing Planning, Performance, and Analytics

SAP Commerce Cloud

  • Supports B2C, B2B, and B2B2C
  • Product Content and Order Management
  • Pre-built Integrations to other SAP systems
  • Flexibility for Innovations
  • Industry Accelerators
  • Commerce for Small and Midsize Enterprises

SAP Sales Cloud

  • Sales Force Automation
  • Sales Performance Management
  • Retail Execution
  • Configure Price and Quote
  • Subscription Billing
  • Sales Enablement and Learning

SAP Service Cloud

  • Comprehensive Self-Services
  • Customer Service from Anywhere
  • Integrated On-Site Service
  • Services Process and Operations
  • Automated AI Customer Service Ticketing
  • Expedited, Scalable Issue Resolution

SAP Customer Data Cloud from Gigya

  • Secure Customer Identity
  • Enable Customer Consent
  • Single Unified Customer Profile
  • Building Digital Relationships
  • Drive Registrations and Engagement

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