SalesForce Marketing Automation
Make every customer engagement count
Creating customer relationships that are ‘Built to last’
In marketing terms every engagement that a brand has with the consumer is “a moment of truth’. In this digital and connected world you have to make sure that the consumer (potential or existing) get’s to hear, see or read the right kind of stuff about your brand. How do you do that, for every individual consumer is unique with her own past experiences, value systems & cultures, sensitivities, nationalities etc? Salesforce Marketing Cloud is the world’s leading 1:1 digital marketing platform. You can create highly targeted campaigns (email and social media) geared to deliver customized yet consistent messaging to each niche. The platform helps create lasting customer relationships!
See Marketing Cloud in action
Watch this short video to learn more about the SalesForce Marketing Cloud and how it can help you run your business better.
Expanding the Reach
– of your brand to the right audiences. This is one of the critical advantages of this platform. With each day the Marketing Cloud learns more about your customers and your brand. It is equipped with powerful analytics tools that minutely analyze the consumer behavior and accurately segment your market. Based on key consumer attributes, the platform helps create highly customized campaigns and promotions.
– is the way to go. It is good that the customer touch-points have increased and she can be reached using a whole spectrum of media. But this has added a lot of complexity, as each digital platform is unique in technology, design and the way it operates. Salesforce Marketing Cloud will ensure that your brand is present where it counts and in the best possible way.
– continuously engaging with the customers is the only way to build lasting relationships. It is also an opportunity to showcase your other products and services. The platform ensures that you are able to tell the complete brand story. And it is always more economical to re-sell to an existing customer than to build a new one. However Salesforce Marketing Cloud will engage the customer on the right medium (Mobile, Ecommerce, Social, email etc.) at the right time and with the right messaging.
A Smarter and more Productive Marketing Team
– means higher sales conversions and lasting consumers. They will be able to reach customers at any stage of the customer lifecycle – awareness, acquisition, onboarding, engagement, advocacy, & retention. The integrated platform facilitates better coordination and control thus enhancing the team’s speed and quality of delivery. With Salesforce Marketing Cloud they will also have access to data about how the previous campaigns panned out helping create better strategies and promotions that generate higher ROI.
An Integrated Marketing Automation Platform
Takes care of all consumer touch points viz mobile (Mobile Studio), social (Social Studio), ecommerce, email (Email Studio), online advertising (Advertising Studio) etc., ensuring that your brand registers in the consumer’s mind. Automated campaigns can be simultaneously launched across sales and marketing. The platform is interoperable across multiple IT systems, ensuring that the campaign progresses seamlessly across all media.
Journey Builder Capability
Includes customer journey automation, customer engagement marketing, relationship marketing, lead management, nurturing and lead scoring, campaign management, and landing page development.
Automated Data Analysis
Helps make sense of the colossal data that is generated after each campaign and during the course of marketing operations. Capture, collection, assimilation and finally report generation is taken care of by the platform. The marketing team can instantly generate reports pertaining to specific aspects of marketing campaigns. In-depth consumer behavior analysis like consumption patterns, media usage etc. is just a click away with the data analytics tool.
Ease of Implementation
Salesforce Marketing Cloud can be easily implemented along with the company’s existing ERP and is compatible with most of the popular web browsers. It also offers scalability according to the size of the organization, which adds to its universality. The platform can be accessed through the native app over android, iOS and other commonly used mobile platforms. The platform facilitates two-way communication amongst the marketing team members and those with authorized access for better coordination.